For the holiday season, Honda is using virtual reality to create a one-of-a-kind winter wonderland in ‘The Magic Snow Globe,’ an interactive world personalized for patients at the Children’s Hospital of Orange County (CHOC Children’s).
Honda invited the young patients at CHOC Children’s to go inside a real snow globe through a “shrinking machine.” Using VR technology, the kids experienced the feeling of shrinking and being transported inside the snow globe. Once inside, they explored and interacted with all sorts of holiday-themed elements in the virtual snow globe.
Inside the snow globe, the children were welcomed by colorful characters and played with a number of interactive elements, such as clicking on a cloud to make it snow. The characters guided them through the experience and helped them create a customized snowman. Once they “unshrunk,” the patients were surprised to see all the characters inside the real snow globe and a gift with the toy version of the snowman they had created.
AWARDS: Cannes Bronze Lion / One Show Merit / National Addy Gold + Silver / FWA of the Day