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Run for the Oceans – Adidas X Parley

Adidas has launched a global campaign to promote its latest collaboration with Parley for the Oceans, a marine organisation that raises awareness about plastic pollution in the ocean.

The campaign promotes the FW18 UltraBoost Parley shoe, which is made from a recycled plastic textile, called Parley Ocean Plastic, which is created from plastic removed from the ocean.

Created by TBWA\Neboko in partnership with Psyop and Golden Wolf, the campaign employs stop-motion video to tell the creation story of the UltraBoost Parley shoe using animated embroidery on the shoe’s unique textile fabric.

Client: Adidas & Parley

Agency: TBWA Amsterdam

For Psyop
Director: Marco Spier
Managing Director: Neysa Horsburgh
Executive Producer: Shannon Alexander
Head of Production: Amy Fahl
Head of VFX: Christian Bach
R&D: Jonah Friedman
Producers: Dorian Douglass & Paul “Pizza” Pianezza
Technical Director: Pakorn Bupphavesa
2D Lead: Thomas Panayiotou
Designers: Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell, Samrath Kaur
Nuke Compositors: Carl Mok, Thao Dan Nguyen Pan, Thomas Panayiotou
Editors: Brett Nicoletti, Mike Hackett
Lighters: Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok, Thao Dan Nguyen Pan

For Golden Wolf
Creative Director: Ingi Erlingsson
Executive Producer: Dotti Sinnott
Head of Production: Tania Baptista
Art Director: Stefan Falconer
Designers: Charles Bigeast, Nick Stoney
Lead Animator: Thom Eide
Animators: Tim Whiting, Eliot Ruocco-Trenouth
Production Assistant: Ana Hoxha

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  • 3d Lead
  • 3D/2D Animator

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